Test Bank for Research Methods For Business: A Skill Building Approach 8th Edition Bougie
Test Bank for Research Methods For Business: A Skill Building Approach, 8th Edition, Roger Bougie, Uma Sekaran, ISBN: 1119561248, ISBN: 9781119561248
Table of Contents
1 Introduction to Research 1
2 The Scientific Approach and Alternative Approaches to Investigation 16
3 Defining the Management Problem 34
4 Defining the Research Problem 51
5 The Critical Literature Review 64
6 Theoretical Framework and Hypothesis
7 Elements of Research Design 103
8 Interviews 117
9 Observation 129
10 Administering Questionnaires 143
11 Experimental Designs 164
12 Measurement of Variables: Operational Definition 190
13 Measurement of Variables: Scaling, Reliability and Validity 198
14 Sampling 221
15 Quantitative Data Analysis 254
16 Quantitative Data Analysis: Hypothesis Testing 279
17 Qualitative Data Analysis 307
18 Conclusions 323
19 The Research Report 337